Having finished the BMGEN book I have mixed feelings. I am sure I can use the methods described in the book in real life. Although I loved its format and design, its content is like a draft or lecture notes that limits the whole book. Even I don't know if it is a "real book"... It has got sections and chapters, I do love its figures, but it is lacking explanations, and the content is very fragmented into short messages.
- Alexander Osterwalder - Yves Pigneur: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
- Wiley, 2010, 288 pages
- accompanying website
- Download a 72 page preview before you buy it!
